Extract First File name called like <packages_name>_UNZIPME.zip
Go to Components -> AdsManager -> Plugins
Browse Folder, Select files for your AdsManager Version, then click to "Upload Package Files"
Go to Adsmanager -> Fields
Create New Field and in "Type" select Plugin installed
Configure Name, Title, Column, Position, Options.
If Package contain also modules you can install using normal Joomla installer.